Social media is an amazing opportunity, but it can also be daunting. Here are 4 suggestions on how to generate fans, followers and traffic to your social media sites from Victoria Whyte of Ludus Tours specializes in packages and hospitality at the world’s biggest cultural and sporting events.
1) Create a reason to visit the site. Ludus Tours posts event pictures and videos of their clients on Facebook. This directly drives the clients, their family and friends to the site to see, tag and obtain pictures and videos from their vacation.
2) Be consistent and timely when posting. Pictures and videos need to be posted and tagged while the event is still fresh in the client’s mind. Replies need to be timely so a conversation is started with the client. Post should be targeted and relevant. Ludus Tours posts updates and news relevant to their events – for example the Olympics (www.trackandfieldtours.com), World Cup (www.worldcup2010.travel), Running of the Bulls (www.pamplona-tours.com) in Spain and Oktoberfest (www.oktoberfesttours.com) in Germany. Due to the nature of their business Ludus Tours (www.ludustours.com) has personal relationships with their clients, so company updates are also added when relevant to continue this relationship.
3) Be part of the conversation. On Twitter Ludus Tours searches for people talking about Ludus Tours, their events and destinations. Engaging in conversations with these people allows Ludus Tours to become a part of the international conversation revolving around these topics.
4) Just ask. All Ludus Tours (www.LudusTours.com) employees that are in direct contact with the clients ask them in person to check out their Faceboook (www.facebook.com/LudusTours), Twitter (www.twitter.com/LudusTours), YouTube (http://www.youtube.com/user/ludussports) and Yelp (http://www.yelp.com/biz/ludus-tours-austin) pages. After an event Ludus Tours always sends a follow up email to remind clients to check out our social sites. By simply asking clients to visit the site Ludus Tours gains fans, followers and traffic.
Victoria Whyte works for Ludus Tours, as the PR and Social Media Manager. She is based out of Vancouver, Canada. While she enjoys the other events, she waits patiently every year for September when her favorite event, Oktoberfest, takes place.
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