Hip-Hop Group, Diego Brown Project uses Social Media to Spread their Message


Recently, I spoke with Arash Afshar, part of an up and coming hip-hop group  that uses social media to spread their message:

Our hip-hop group is called The Diego Brown Project (www.DiegoBrownSound.com).  You can see our music video here.

Our marketing is pretty much all through social media.  My partners in the group host an online weekly radio show (Proof of Life Radio) on Stickam and they draw a pretty big audience.  A lot of the more hardcore fans connect with us on Twitter and serve as an unofficial street team by wearing our gear and sharing pictures.  We have made of connections on Twitter (seems to be a better industry networking tool than a fan promotion one) but the platform seems to be loosing momentum.

Recently we’ve started doing more videos where were just being ourselves.  We are not signed to a major (currently running things from our own little indie label) but we are thinking that showing our personalities may help get us more attention from mainstream media.  Best of all though, we’re having a lot of fun doing it!

Our full album is available for free at BandCamp.

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3 Responses

  1. […] This post was mentioned on Twitter by Alltop Facebook and Tony del Fierro, Deepak Gupta. Deepak Gupta said: Hip-Hop Group, Diego Brown Project uses Social Media to Spread their Message http://bit.ly/9mABcy […]

  2. Social media is growing high in collaboration and communication. I use social media a lot for my business growth. Thanks for sharing this article !!

  3. MERRY CHRISTMAS..

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