Creating A Culture of Leadership By Dianne Durkin


Dianne Durkin

Dianne Durkin

Most people are hesitant to develop their leadership skills believing that leaders are born with some magic leadership dust in their DNA and that they can’t be trained to become a leader.

While some people are more natural leaders than others, the best leaders are those who went beyond cultivating their own leadership skills, and instead created a culture of leadership in their organizations.  The reality is that leadership doesn’t belong to just one person.  Leadership inspires others much like a contagious force.

Let’s explore the vision, purpose and values that are all part of a leader’s role.

Great leaders use leadership like an engine of innovation that runs on change, truth, communication and vision.  Great leaders make a difference in the lives of their people, their organizations, and the processes that have cultivated the business.

Great leaders want workers to bring their brains to work. The fastest way to lower an organization’s IQ is to create a culture of followers.  Employees who follow the rules and never think outside their job descriptions are not contributing to the success of an organization.

Great leaders appreciate and acknowledge their employees. It has been proven gain and again that employees want and need more than money to be motivated.  What people want is a basic emotional human need — to feel appreciated.

Great leaders create loyalty. Leadership is not an ego game but rather it is purpose driven. In a recent presentation, Frances Hesselbein (President/CEO of the Leader to Leader Institute formerly the Peter F. Drucker Foundation for Nonprofit management, lauded for her role as the Chief Executive Officer of Girl Scouts of America from 1976-1990) addressing the Women President’s Organization told the audience that great leaders always put their purpose first – never their own egos.

Great leaders know that leadership impacts the bottom line. Leadership is not “a nice to have.” It is a necessity. It requires adapting to changing forces in the marketplace, managing generational differences and embracing social responsibility and philanthropy. In summary it creates a healthy environment that is a powerful force that impacts productivity and profitability.

Great leaders own an authentic personal brand. In the age of social media, personal brands grow and spread like wildfire on Twitter, Facebook and in the Blogosphere. Every leader needs to preserve their honesty, integrity and personal image.

Great leaders hold themselves accountable. Leadership doesn’t just happen. It’s a personal and organizational muscle that needs to be worked.  One of the ways to help organize the information both in mind and in organization is the Get Real approach to leadership.

  • Recruitment to not only attract the right people but ways to retain them.
  • Engaging, empowering and enriching employees by providing the right environment for success.  This is one of the most crucial aspects that rocks an organization in the most powerful of ways.
  • Appreciating people with not just money but recognizing their efforts for the organization that may be above and beyond their job description.
  • Leadership leads to loyalty.  Leadership is not about ego – on the contrary it’s about purpose first.  When leadership attracts the right people, engages, empowers and appreciates them, it fosters loyal, productive employees which in turn help increase profitability and the overall success of a company.

An excerpt from upcoming book Magnetic Leadership – by Dianne Durkin founder and president of Loyalty Factor – a consulting and training firm focused on increasing corporate profitability by providing individually tailored consulting and training services that enhance employee, customer and brand loyalty – that has helped small and large organizations as IBM, Fidelity Investment, IKEA among others, by engaging all constituencies to drive improved customer  relationship and management skills.

A visionary entrepreneur, author of “The Loyalty Advantage”, Durkin is a thought leader with more than 25 years of experience in the field having held top executive positions at Gulf Oil, Digital Equipment Corp. and Corporate Branding Partnership.

Connect with her on http://www.linkedin.com/in/queenofloyalty, Read her Blog http://loyaltyfactor.wordpress.com/ – follow her on Twitter — @loyaltyfactor and LoyaltyFactor on Facebook.

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One Response

  1. […] This post was mentioned on Twitter by Lucie Newcomb. Lucie Newcomb said: RT @SAlhir @aspencountry: Creating A #Culture of #Leadership By Dianne Durkin : http://t.co/KhPkqtD @helpmyresume […]

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