How the green economy will pull the US out of recession by LINDSAY SCHERR

LINDSAY SCHERR

By LINDSAY SCHERR

At this point, “Green” means a few things in the American marketplace: marketing or “green washing”; saving money as a bi-product of an increase in efficient procedures, manufacturing, and facility modifications; renewable energy generation; and overall innovation of the way we do things.

Innovation creates jobs, because someone has to make the new products, and then service the new way of doing things. Looking at ways to redesign our processes and the way we use resources and energy is crucial, not only to the planet, but there are many ways to cut expenses and reduce waste. There are many technologies out there that are simple to implement, and make enormous difference. Change equals the opportunity to create something new. We are in a new paradigm. We must innovate because as the economy indicates, the old way of doing things no longer works.

At Celadon, we offer Energy Management to large commercial property owners to help them cut costs by helping them to visualize, analyze and optimize their real-time energy use for maximum savings. Building owners save money, reduce common area costs, and can turn around and market their building as more energy efficient or green, which is attractive to eco-minded, yet financially concerned Tenants. In this case, the business saves money; the buildings become more valuable; systems run smoother and more efficiently and as a bi-product help people be Greener without a lot of effort or major capital outlay. Solutions that save money by creating more efficiency are prolific; they just need to be implemented. Those money savings can in turn be reallocated for new jobs. For example, when we are able to save a client $100,000 annually, they can hire new people or give higher returns to their investors.

Green innovation impacts both sides of the P & L statement. There are always better ways to do things. Innovation and change can bring about amazing results that increase marketability and sales while saving money and reducing the environmental impact. We have an opportunity to look for alternative that will do all the things listed above. Being efficient, being innovative, (AKA green) is just smart business.

Contact: LINDSAY SCHERR, Principal

WE CUT YOUR ENERGY COSTS WITH REAL-TIME MONITORING

Office: (877) 722-1028

www.CeladonEnterprises.com

Twitter.com/CeladonEnt

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