By: Diane Hansen
I distinctly remember where I was when I started consulting full-time. I was in my home office, staring at Monster.com for the millionth time. I thought to myself, “I’m a talented marketing and public relations professional with twelve years of experience and a laundry list of kudos on my LinkedIn profile. Why can’t I find a job?” This frustration was pivotal in my decision to strike out on my own.
I had been freelancing off and on throughout my career, a pursuit that was both rewarding and beyond nerve-wracking at times. Starting out, I didn’t really grasp how to charge for my services, determine the number of hours a project would take or choose the right clientele. As a result, I ended up working long hours for little pay. It’s my goal to spare you some of this pain.
Proving Your Credentials
It’s essential to have an online portfolio or resume if you are going to work as a freelancer or consultant. Depending on your business, your online portfolio can take many forms. I opt to direct potential clients to my LinkedIn profile. This profile showcases my latest PR work, my resume and testimonials from clients and co-workers. You can also opt to design a Web site for yourself. Design one for free on Wix. Online freelance sites like ELance, Guru or oDesk have a variety of ways to upload your work. You can also take competency tests on sites like Brainbench to prove your knowledge.
Figuring Out What to Charge
Always remember that every project is unique. Thus, you may find yourself billing each project a little differently. Personally, I charge either an hour-based retainer or a per project rate. That way, the client knows exactly how much the bill will be before it comes. You never want to surprise your clients with the amount of your bill. It’s a retention killer.
Estimating Your Hours
Talk to your client. Find out the scope of the project, exactly what you will be doing. A 30-minute phone call will clarify the client’s expectations, give you a strong feel for the client’s personality, help you define metrics for the product and address any components that must be in the final work product. The more you know, the more you can drill down and accurately estimate each component of the project.
Spotting Red Flags
You can be selective when it comes to clients. Clients that utilize a lot of time, without paying for it, incur both a monetary and opportunity cost for your business. The following questions can help you assess your potential client’s suitability.
1) Is this client setting forth reasonable expectations? (Turn-around time, compensation, ethics)
2) Is this client providing enough detail so I can give them an accurate quote?
3) Is this client interviewing me as much as I am interviewing them?
4) Am I able to communicate well with this client?
Drafting Your Contract
At a minimum, your contract should cover: project scope, deliverables, deadlines, payment terms and guarantees (if any). You may also choose to address legal aspects of your agreement like the ownership of intellectual property and right to use the work you do in a portfolio.
Get a signature on that contract and do a great job for your client! Consultants trade on reputation, so do all you can to deliver exceptional customer service. Of course, never be afraid to sub-contract help if you need it. I frequently use Guru when I need a little extra help. Of course, I’m registered as a contractor there as well. Get your name out there and the business will follow!
About Diane Hansen
Since 1996, Diane Hansen has helped hundreds of businesses indentify profitable target markets, communicate to customers, expand product lines and increase bottom-line revenue. She has developed and executed innovative marketing and communications plans and built a large number of win-win cross-promotional agreements. Her public relations background is extensive. She has secured media for her clients in such prestigious outlets as The Wall Street Journal, The Los Angeles Times, Variety Magazine, ABC News, CNNMoney.com and the television news magazine, Entertainment Tonight. In 2009, Diane Hansen formed her own consultancy. She is also an accomplished writer and has been published nationally and internationally. Hansen currently resides in both Los Angeles and Dallas.
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